The brief text message thanked people for visiting the Drexel site, and described the attachment as a "Story about Drexel Heritage and a special offer for you." The note also allayed consumer's security fears by explaining that the attachment was virus-free. Recipients got a text email message with the eBrochure attached. He says, "We didn't go back forever because names older than nine months have probably long forgotten giving us permission."
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#Drexel heritage furniture atlanta tv
He chose the MindArrow Systems' eBrochure technology to create the campaign because they could easily repurpose video from one of Drexel's successful 30-second TV spots, and they could include a coupon to be redeemed at stores.Īlthough Drexel Heritage had been collecting names for 18 months, Sharp decided to only email names from the past nine months. So, Sharp decided to launch opt-in communications with an interactive email campaign that would appeal to the eye, and drive traffic to retail stores which sold Drexel's products. Sharp also knew his online visitors were intensely interested in Drexel's images because the site's average visitor spent more than 14 minutes there, which is an extraordinarily long time online. In fact, most of the thousands of opt-ins had discovered the site after they saw the URL on television ads or on two-to-four page spreads in magazines such as House Beautiful and Art Digest. Sharp knew a great deal of the appeal of Drexel's site and products is visual. Sharp knew his opt-ins could be a gold mine, if he could find a way to efficiently and effectively communicate to them. We used the data we gathered for a variety of internal purposes to learn about who looks at us (the majority were female), but we hadn't been good about responding back to them." In fact, no broadcast messages had ever been sent to opt-ins. Senior VP Sales Will Sharp says, "We had tens of thousands of names. Los Angeles DealerCustomers residing in Los Angeles Or Nearby can contact the Dealer of the "Drexel Heritage Furniture' to shop the furniture at "+1 31".Drexel Heritage, one of the top furniture manufacturers in the world, started collecting opt-in email addresses from site visitors interested in high-end furnishings almost two years ago. Store Address: 4550 Olde Perimeter Way, Atlanta, GA 30346. Working Hours Monday & Friday 10 AM - 8 PM, Tuesday - Thursday 10 AM - 6 PM, Saturday 10 AM - 6 PM, and Sunday 11 AM - 5 PM.Ītlanta ShowroomDrexel Heritage Furniture showroom in Atlanta provides the stunning range of the home furniture goods like a round dining table, bedroom suits, etc.
#Drexel heritage furniture atlanta code
Store Locator To find the dealer location the customer needs to click on the link then enter the zip code Store locator link. Main Street, Drexel, North Carolina 28619, U.S.A.Įmail Support: The customers can also get in touch with Drexel heritage furniture through email regarding any information Email link
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The customer can also contact their local dealer.Ĭontact Details Of Drexel Heritage Furniture North Carolina, Atlanta Showroom & Los Angeles Dealer? North Carolina Corporate Address: 101 N. The customer needs to click on that option to review the information. Who Do I Contact About A Possible Warranty ClaimFor warranty claim the customer can visit their website ", then there will be warranty option on the bottom of the page. Drexel Heritage furniture offers an appealing collection of the home and outdoor furniture range such as bar stools, benches, tables, file cabinets, bookcases, and so on. Drexel Heritage Furniture offers endless furniture choices to the customers with customization options in terms of the finishes, hardware and other details to match every home style and interior. The company is into the furniture manufacturing business from more than a century.